What is the marketing strategy of Hershey's?

Here is the marketing strategy of Hershey's which analyzes the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). The product strategy and mix in Hershey's marketing strategy can be explained as follows: Hershey's is a popular brand which offers chocolates and other sweet sauces & syrups.

Does Hershey use micro-marketing?

Hershey applies a micro-marketing concept to its businesses, which means that it markets certain products to small target audiences. The Hershey Company (HSY) is a leader in the US confectionery market (XLP) (IYK), with a marketing strategy focused on strong brand equity, product innovation, and consistently superior product quality.

Why is Hershey a good brand?

Hershey is committed to the responsible marketing of our products. Our strong values guide our behavior in all aspects of our brand-building work and consumer communications. We respect that parents play a crucial role in teaching children healthy eating habits and the appropriate role of treats and snacks in a balanced diet.